What we do

  • We represent and advise television profiles, actors, musicians, athletes, and digital talent with a focus on 360° career growth.

  • Together with our talent, we develop new ideas and concepts. In collaboration with Drive Studios, we bring formats to life where SONITA co-owns and drives the IP.

  • From cultural institutions and live events to television studios, stadiums, and streaming platforms, we help talent – whether musicians, athletes, actors, TV hosts, or digital creators – navigate their industries, secure partnerships, and expand their presence across both traditional and emerging platforms.

  • We connect talent with brands to create partnerships that go beyond campaigns – securing equity, ownership, and long-term value. We also help talent launch their own brands from scratch, building everything from strategy to execution alongside the right investors and partners.

Founded by Taus Abildgaard, Nicolaj Bundesen, and Sofie Marie Vangsbjerg, Sonita operates at the intersection of talent, brand and media. We work closely with talent to identify and execute long-term opportunities - ensuring strategic alignment, brand integrity, and ownership.

From realizing personal ambitions and negotiating key partnerships to guiding the next phase of a public career, we deliver tailored management and strategic direction that align with each client’s vision and ambition.